Surviving The Game

You’ve done your research and critical thinking and you still want to start a business?  Then, your next step is to determine if your idea is just a good idea or an actual business idea.

A Business Opportunity Vs. A Business Idea

Not all ideas can be turned into successful businesses. A Business Idea is an idea is that looks good and sounds good, but doesn’t meet a customers need. A Business Opportunity is is a business idea that also meets a consumer need.

Four Rules For Running Your Own Business

• Meet a consumer need

• Create value

• Keep good records!

• The customers’ needs should come first!


Who are the people who make up your unique market? (The people in your “sphere” friends, family, neighbors, classmates, community members & colleagues.)

Owning your own business is one of the best ways for creating wealth. But first, there are a few steps that you need to consider before launching your idea.

The first step is to do some critical thinking about entrepreneurship.

1. What would be the best thing about owning your own business?

2. What would be the worst?

3. Would you rather be an employee or an entrepreneur? Why?

4. Do you think the number of business owned by people of color and women are increasing?

Write these questions and answer them honestly. You may find that your really don’t want to start a business at all. However, if your dreams, goals and passions have been stirred by these questions, then becoming a business own may be for you!

Stay tuned for part two!